Longhurst Group Transforms Income Collection Processes with Mobysoft’s RentSense
Longhurst Group, a leading housing association managing over 25,000 properties, has successfully transformed its income collection processes by leveraging Mobysoft’s innovative RentSense solution. Amidst the challenging economic backdrop of a cost of living crisis, Longhurst Group has significantly reduced arrears to 1.54% of the rent roll, surpassing the target of 2.1%.
RentSense has been instrumental in prioritising cases and managing the increased arrears caseload face by Longhurst’s income team effectively. The artificial intelligent-powered platform has aided the Midlands-based housing provider in identifying priority cases and ensuring no cases are overlooked. This prioritisation has in turn enabled the income team to enact an early intervention approach, something that has drastically improved arrears levels.
Melanie Groom, Income Recovery Manager at Longhurst Group, highlighted the transformative impact of RentSense: “RentSense has been crucial in prioritising cases and managing the caseload effectively. This prioritisation allows our team to have more meaningful conversations aimed at long-term resolutions, reducing the need for repetitive follow-ups. Our improved performance, even amidst a cost of living crisis, demonstrates the effectiveness of our proactive approach and the critical role RentSense plays in it.”
RentSense, the most trusted rent arrears software solution in the social housing sector, is utilised by over 180 housing providers across more than 2 million tenancies. By employing the latest AI technology in an ethical manner, RentSense ensures income collection is both efficient and effective. This has allowed Longhurst Group to navigate the complexities of rent arrears with a strategic focus on sustainable payment plans and empathetic customer interactions.
Paul Evans, CEO of Mobysoft, remarked, “Longhurst Group’s success is a testament to the power of RentSense in transforming income collection processes. Their commitment to proactive and empathetic engagement with tenants, supported by our technology, showcases how housing associations can achieve outstanding results even in challenging times.”
The collaboration with Mobysoft has not only improved arrears performance but also enhanced staff well-being and tenant satisfaction. Recent surveys indicate a 93% satisfaction rate among tenants, reflecting the positive impact of RentSense on both staff efficiency and tenant relations.